The INNOVATION project was created for the lighting of a tire center in Milan - Italy.

RUOTA, a lighting body in total harmony with the surrounding space, is a custom with a strong corporate impact. Original and personalized lighting of corporate environments makes the brand visually appealing, easy to remember, clean and immediate in its message; in addition, customized lighting elements allow you to escape from the fashions of the moment, avoiding that corporate spaces are already passed after a short time from installation.

Dynamic product design, simple and at the same time elegant, concise and effective to make the customized concept at first glance.